Scott Maison : scott@scottmaison.com : C 240.463.3667 : H 540.338.8240 : PO Box 100, Lincoln, Virginia 20160 Interactive Advertising Business and Operations Professional with nearly 15 years experience in digital media and 6 years of experience managing online advertising publisher operations. Has In depth industry knowledge, experience navigating complex internal politics and the ability to manage teams of both business and technical resources. CORE STRENGTHS: • Strategic & Operational Business Planning • Revenue Projections • Sales Engineering • Data Strategies and Management • Remnant Monetization • Inventory Analytics and Yield Management • Product Design and Development • Privacy & Data Leakage • Audience Extension/Network Development • Systems Integrations • Ability to effectively communicate with Business, Finance and Technology resources EXPERIENCE ~~ MANAGER, INTERACTIVE ADVERTISING @ AARP: WASHINGTON, DC 09/2006 - CURRENT Responsible for strategy, key decisions and management of the online advertising operations, ad trafficking, financial reporting, inventory management and systems for AARPs Interactive Advertising group - a division of AARP Media Sales. Online Operations duties include setting strategic objectives, vendor and resource selection and management of all operational decisions including systems integrations, ad code, inventory management, new product development and sales support, ad trafficking, and remnant monetization. In addition to the aarp.org site, performed the same duties to build an audience extension (the creation of a premium publisher network focusing on the 50+ marketplace), and development of data driven targeting capabilities on both on AARP and its affiliate sites requiring both in-depth business and technical knowledge. Business duties include financial management, revenue projecting (including new product and business development), contract management, billing & invoicing & discrepancy resolution, business analytics/data mining/trending, PO Management, and multimillion dollar budget allocation and management. • Defined, led and managed the architecture of the entire operational foundation (process development and technology) taking the business from literally operating from excel and stick notes to the development of a scalable, professional and technically advanced business which directly resulted in an increasing of our product offerings by 10x, the ability to offer custom and complex campaigns and the seamless management of a 250% increase in impression volume - which resulted in _677% revenue growth_ over 4 years (2006 to 2010). • Created the AARP Audience Extension leveraging both online and offline proprietary data to extend AARPs reach to the 50+ online population beyond the AARP.org domain. • Worked within a quality/policy sensitive environment to define ways to monetize remnant inventory while meeting multi-department objectives - resulted in the first ever monetization of unsold inventory (non-direct sales) - on track to reach multi-millions annually. • Led a 6 month effort to concurrently implement and simultaneously launch 3 system integrations (including one replacement - Salesforce to DART Sales Manager [DSM - replacing Operative's Dashboard] to Double Click’s DART for Publishers [DFP]), a complete re-architecture of the ad code during AARP's total site redesign and implementation of a new CMS System (DAY), and the on-boarding of a new outsourced ad trafficking team (Acceleration). This was immediately followed by an implementation of Collective/AMP for behavioral and demo targeting. • Led the development of a slim and nimble operations team from one (me) to a team of 6 direct reports: Operations Manager, Inventory Manager, Special Projects Manager, Ad Trafficking, Systems Manager and Salesforce Developer. • Secured a special exception invitation to join Google's Client Advisory Board - an invitation only board of Google's top online advertising clientele consisting of approximately 100 individuals on both the publisher and buy side combined. ~~ TECHNICAL PRODUCER (CONTRACTOR) @ U.S. NEWS & WORLD REPORT IN GEORGETOWN, DC 10/2005 - 05/2006 Responsible for the front end development of the usn.com website • Facilitated migration from Atlas to Double-Click • Led migration of table based layout to CSS layout and modularization efforts • Implemented MovableType as content management system allowing Editorial Producers to create ad hoc Blogs and Splash pages ~~ WEB & GRAPHICS MANAGER @ TERABEAM WIRELESS IN FALLS CHURCH, VA 03/2005 - 08/2005 • Manage and update multiple public websites and manage the eCommerce platform • Develop presentations, product marketing, posters, tradeshow booths & supporting displays/posters, mailings and mailing lists • Manage email communications and perform maintenance of web servers and internal search indexing ~~ SENIOR WEB DESIGNER/TECHNICAL LEAD @ IQ SOLUTIONS, INC. IN ROCKVILLE, MD 05/2002 - 08/2004 Manage the Web Design group and Web Developers on several projects including the National Institute on Drug Abuse (NIDA) and SAMHSA Web sites and web applications • Technical Lead, Senior Web Designer, and eventual Project Manager on SAMHSA's Drug Abuse Warning Network (DAWN) initiative developing their Web presence, data mining applications, and computer-based training materials. Grew the original 900K/7 year contract into _over $3MM of additional business_ in my first 2 1/2 years on the contract. ~~ LEAD DESIGNER (CONTRACTOR) @ SYMRX, INC. IN ROCKVILLE, MD 01/2001 - 10/2001 Responsibilities included Design Team management, Project Manager for marketing site, Process development, GUI design and development, Web site usability management, and Marketing. • Led the "Design Transition" during acquisition of CornerDrugstore • Synced working relationships between designers and developers through consensus building and process implementation • implemented the “Health Center" - Strategy and implementation of a major third-party content provider. ~~ NEATCHI DESIGN CONTRACTING (SELF EMPLOYMENT VEHICLE) IN GAITHERSBURG, MD 2000 - 2005 • National Geographic .COM, CRANE (Content Registry And Navigation Engine) Interface: Design and implement front end interface for data entry into existing database - new intelligent search engine • MedContrax, CPN Web Application: Assist in development of pharmaceutical online application providing interaction between GPOs, Manufacturers, and Wholesalers ~~ WEB DESIGNER @ CONCEPT FIVE TECHNOLOGIES IN VIENNA, VA 10/1999-12/2000 Responsibilities included GUI design and development, Requirements development, Web site usability management, and Marketing Site Management. • Prototyping of the Enterprise Customer Profile and Referral system for Wells Fargo • Developed and managed a new service offering - Usability Study. ~~ GRAPHIC DESIGNER @ COMPUSEARCH SOFTWARE SYSTEMS INC. IN DULLES, VA 09/1997-10/1999 Responsible for "Total Image Management" - All visual communications - online and offline. • Took over full design and production management after two months and management of Production Assistant/Junior Designer • Full management of "backstage" 1999 PRISM User Conference (management of crew, visual presentation, sound, technical set-up of computers and rear projection, and motion graphics creation) ~~~~ PLATFORM EXPERTISE Google/Double-Click - DSM and DFP, Collective/AMP, Operative, Adobe Omniture Suite, Google Analytics, DAY, Google Search Appliance, Brightcove, Salesforce ~~~~ AWARDS & HONORS GOOGLE CLIENT ADVISORY BOARD MEMBER: 2011 OPERATIVE'S CLIENT SUMMIT (CLIENT STEERING COMMITTEE): 2008/09 SPRING 2003 WWW HEALTH AWARDS Recognizing the best health-related Web sites for consumers and professionals. • Association/Professional Society Division: SILVER Award for the Adults & Children Together Against Violence Web site (highest award in division) • Government Division: SILVER Award for SAMHSA's Drug Abuse Warning Network (DAWN) Web site (highest award in division) INFOWORLD TOP 90: 2000 InfoWorld Top 90 companies creating innovative e-business for eCommerce redesign of the Cadillac Plastic e-Commerce Site BEST OF RINGLING: 1995,96,97 ~~~~ EDUCATION BFA: RINGLING SCHOOL OF ART AND DESIGN IN SARASOTA, FL: 1993-1997 Major: Graphic Design, Minor: Photography TOMS RIVER HIGH SCHOOL NORTH: 1989-1993 Top 20% BOY SCOUTS OF AMERICA: 1984-1993 Eagle Scout